LakeView Asset Management, LLC, (LVAM) is a registered investment advisor specializing in customized individually managed separate accounts to high net worth clientele. LVAM engages in equity, fixed income and proprietary long/short strategies. The company is client focused and seeks to generate long term returns in excess of a variety of widely quoted market indexes. LVAM is independent, privately held and free from industry conflicts

Scott Rothbort is the Founder and President of LakeView Asset Management, LLC. He is also a Term Professor of Finance at Seton Hall University's Stillman School of Business, a contributor to TheStreet.com and a frequent guest on FOX Businsess Network, Bloomberg Radio, Bloomberg Television, and CNBC. Recently he started TheFinanceProfessor.com a unique and dynamic social networking site. Prior to founding LakeView in 2002 he managed and coordinated the secured funding and collateral management efforts for the Global Capital Markets Group and Corporate Treasury of Merrill Lynch, was a Director of the Merrill Lynch Global Equity Swaps business, and a key member of the team that developed the Global Equity Derivative Business at Merrill Lynch.He has an MBA in Finance and International Business from the Stern School of Business of New York University and a B.S. in Economics from the Wharton School of Business of the University of Pennsylvania.

LakeView Asset Management, LLC (LVAM) values the privacy of its clients. With that in mind, the company will declare in the press the names of stocks for which its clients, employees or the family of its employees own under the management of the company. However, it is the policy of LVAM not to disclose the size of any holdings or the assets under management for a stock, client or company individually or in the aggregate unless required to do so by a matter of law or regulation